myAdvantage Care Portal
Affordable Coverage + 100% Guaranteed Cashback
Transforming healthcare access in Nigeria with telemedicine, prescription support, and a 100% cashback promise for unused coverage.
Sept 2024 - Apr 2025
Project Highlights
Team
Aha! Lagos, Nigeria – Health, Insurance
Served as the Design/Tech lead on the myAdvantage project, working full‑time with a dedicated team of 10
My Contributions
- Cross‑functional leadership
- Cashback model UX
- Product design
- Project management
Contributors
- 6 Engineers
- 3 Product Designers
- Project Manager
Platform
Web
Background / The Story
Nigeria faces a healthcare crisis: less than 10% of the population is insured, over 77% have no coverage, and inflation has driven up medicine and healthcare costs by over 30%. Traditional insurance is often seen as "wasted money" if unused.
myAdvantage was conceived to:
- Provide affordable, accessible healthcare coverage
- Build trust through 100% cashback for unused benefits
- Deliver telemedicine consultations and prescription support via a digital‑first platform
Problem statement
Most Nigerians lack health coverage, with fewer than 10% insured. Existing insurance models are seen as wasteful because unused premiums are lost. Inflation-driven healthcare costs have further widened the access gap. There was no digital-first solution that combined affordable coverage, cashback incentives, telemedicine, and prescription access. How might we design a platform that restores trust and makes healthcare more accessible?
Unicorn in the Making
At Advantage Health Africa (aha!), we saw an opportunity to build a digital healthcare solution that provided seamless telemedicine services integrated with medication coverage (Including 30 chronic ailments) — empowering users with accessible, affordable, and reliable care from consultation to prescription fulfillment.
I collaborated with key stakeholders and my team to define the product strategy; Cashback Model UX, product design, and project management. By fostering cross-functional collaboration, I aligned business goals with user needs, enabling us to deliver a product that not only met market demands but also set new standards in digital healthcare.
A snapshot of collaborations with the tech team, coordinating and delegating tasks for myAdvantage
Strategic Objectives
Solution
myAdvantage Web
Customer‑Facing
A snapshot of the cover benefits, where users can register on our website to access care
Purchase affordable health plans with 100% cashback promise.
Choose the option that best suits your needs. With our All-in-One Plan, you enjoy seamless, unlimited access to comprehensive healthcare services. Alternatively, you may begin with a Trial Version, giving you the opportunity to experience our platform, explore available services, and see the value we bring before committing to a full plan
Dashboard from the user’s side
Access telemedicine consultations with verified doctors.
Here, you can see how a user can easily access care through the available options. This is the individual user’s dashboard
Dashboard from the user’s side showing the Prescription module
Purchase affordable health plans with 100% cashback promise. Get prescriptions filled and medicines delivered.
Users can complete consultations, have medicines delivered to their location, view prescriptions, and receive direct responses from a doctor.
Dashboard showing 100% money back if not used
Track benefits and cashback balance on a personal dashboard
Here, you can see how a user can easily access care through the available options. This is the individual user’s dashboard
myAdvantage Admin
Built to empower internal teams to manage care and coverage at scale
A live demo of the admin dashboard from an administrator’s perspective.
User & Consultation Management
The admin functions as both an overseer (managing accounts) and a facilitator (helping users and dependents access healthcare services smoothly).
A live demo of the companies cover from an administrator’s perspective.
Managing Enterprise cover
From here, you can manage company employees, add slots for additional dependents, and more.
Demo for managing prescriptions on the admin dashboard.
Prescription Tracking: Monitor consultations, completed fulfillment, and and ongoing session.
Monitor when prescriptions have been processed, whether medications were dispensed, delivered, or picked up, and mark them as completed.
The Result + Impact
- Market First: myAdvantage became AHA’s first-ever digital healthcare coverage product, launching with a 100% cashback promise that directly addressed the deep-rooted distrust in insurance.
- Customer Growth: Since launch, we’ve successfully onboarded over 200 subscribers.
- Strategic Partnerships: Expanded reach and credibility through collaborations with: Ilera Eko (Lagos State Government initiative) → bringing healthcare access to a wider population. Revve → strengthening private sector adoption.
- Business Evolution: During this project, the business model shifted from targeting individual coverage to managing enterprise healthcare plans for large organizations, increasing impact and scalability.
- Operational Efficiency: Admin dashboard reduced manual overhead, allowing the team to manage growth without compromising quality.
- Future Outlook: These milestones mark only the beginning. With early adoption, government partnerships, and private collaborations, the future of myAdvantage looks incredibly promising.
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